Chipotle’s Free sofritas: review

Free chipotle?

Yes, I will sample your hippie vegetarian cuisine in exchange for a real meal at a later date.

I am known for a few things (at least what people say to my face). Loving burritos, and particularly Chipotle’s offerings, is the primary thing. Having the metabolism of a humming bird is the other.

As soon as Chipotle announced their promo, I received emails, texts and calendar reminders from my burrito buddies. Why they didn’t alert me first is the subject of future investigation.

I sampled their sofritas about a year ago from a mini plastic cup. It wasn’t bad, but it also wasn’t flavorful meat.

When I eat at chipotle, I eat at the speed of feral wolf. The food is delicious and it may be one of the few times I eat quickly. Perhaps it’s the sterile seating and ambiance, but when sitting with a salad or burrito before me, you best stay on your side of the table.

My girlfriend texted me to remind me of today’s near holiday. Free (in the future) burrito day was here! Discussing it at work generated mixed reviews.

“Soy? Yuck.”

“Tofu? I’ll pass.”

I was undeterred. Chipotle had yet to lead me astray. At the very worst I’m getting 1.5 meals for the price of one. But my coworkers weren’t like Wimpy in Popeye. I am willing to try it today for a burrito tomorrow.

Anticipating an increased rush to snatch some meat alternative, I used their mobile app to order my salad. My attempt to secure the sofritas was foiled due to meetings. I called Chipotle to see if they’d save my order for 5 PM. They said they would. Note: the only things I have purchased via my phone are burrito related.

I grabbed it on my way to the train home and sat with it on my lap a la the Blues Brothers’ briefcase full of blues. Having suffered through jealous rage of other people bringing Chipotle onto the train, I noticed this bag of food didn’t have the same aroma.2015/01/img_6923.jpg
Once home, I grabbed my burrito salad fork (you don’t have one?) and started eating. Getting a salad wasn’t the best way to highlight the flavor of the sofritas compared to taco’s. The salad, burrito bowl or burrito have many strong flavors to contend with. Usually the meat overpowers or works well with the myriad of flavors. The sofritas faded to the background for me. The cheese, sour cream and salsa all trumped the meat alternative.

Did I finish it? Of course. Will I get it again? Probably not. I paid nearly 8 dollars for romain lettuce, tomatoes, rice, pinto beans, grilled peppers and some scoop of reddish material.

I’m curious to see the power of free. How many people tried it? How many people went along for a frugal friend? Did sales numbers spike today versus typical Monday numbers? Am I part of some grand social burrito experiment?!

Who else took a chance today?

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